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Project Overview

This project showcases the comprehensive brand identity developed for Indian Head Counselling, a counseling service committed to offering compassionate and professional mental health support. The identity package includes a meticulously crafted logo, a carefully selected color palette, and custom typography choices, all designed to communicate warmth, trust, and professionalism.

Objective

To create a visually compelling and emotionally resonant brand identity that effectively communicates the core values of Indian Head Counselling and stands out in the mental health service sector.

The logo combines symbolic elements and modern typography to reflect the brand’s mission and values. It represents safety, growth, and the transformative journey of counseling.

Colour Palette

Inspired by the Medicine Wheel’s significant colors—red, yellow, black, and white—our palette is deeply rooted in themes of balance, healing, and connection to the natural world.

Typography

We selected a typeface that echoes the brand’s commitment to support and clarity. It’s versatile yet personable, suitable for both digital and print media.

Conclusion

The Indian Head Counselling brand identity project is a testament to thoughtful and empathetic design, aiming to make a positive impact on those seeking mental health support. Through careful consideration of symbolism, color psychology, and typography, we crafted a brand that truly represents the client’s vision and mission.

For Indian Head Counselling, we crafted a logo and comprehensive branding solution that encapsulates their compassionate and professional approach to mental health support, blending traditional elements with a modern touch to resonate with a diverse clientele

ClientIndian Head CounsellingYearDecember, 2023AuthorGolden BearShare

Entrust Design
to Professionals

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111 2nd Avenue South
Saskatoon, SK S7K 1K6

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