Project Overview
This project showcases the comprehensive brand identity developed for Indian Head Counselling, a counseling service committed to offering compassionate and professional mental health support. The identity package includes a meticulously crafted logo, a carefully selected color palette, and custom typography choices, all designed to communicate warmth, trust, and professionalism.
Objective
To create a visually compelling and emotionally resonant brand identity that effectively communicates the core values of Indian Head Counselling and stands out in the mental health service sector.
The logo combines symbolic elements and modern typography to reflect the brand’s mission and values. It represents safety, growth, and the transformative journey of counseling.
Colour Palette
Inspired by the Medicine Wheel’s significant colors—red, yellow, black, and white—our palette is deeply rooted in themes of balance, healing, and connection to the natural world.
Typography
We selected a typeface that echoes the brand’s commitment to support and clarity. It’s versatile yet personable, suitable for both digital and print media.
Conclusion
The Indian Head Counselling brand identity project is a testament to thoughtful and empathetic design, aiming to make a positive impact on those seeking mental health support. Through careful consideration of symbolism, color psychology, and typography, we crafted a brand that truly represents the client’s vision and mission.